MYMUESLI

Steering mymuesli through a transformative journey beyond their start-up beginnings by unearthing and accentuating their original core. This involved weaving the company's fundamental beliefs into a compelling brand narrative that fosters more profound connections with their audiences.

Year

FROM

An icon that lost track of its core.

TO

The forever advocate for personal freedom and choice.

2023

“For the first time in mymuesli’s history, we entrusted our brand to an external partner. P.CC nailed it. Delivering a fresh, exciting positioning that perfectly captures our essence while paying tribute to our heritage. It's exactly what we needed and true to our core.”

Stephan Schwarz, Director Brand mymuesly