LUXCARBON

We helped the family-owned business LuxCarbon manage a generational change by developing a strategic narrative that unites the past and future. The story honored the company's heritage and embraced its forward-looking ambitions to expand its position in the modern commodity market.

Year

FROM

Facing a generational shift in a family-owned commodity business.

TO

'In our Element' – a narrative that embodies the generational story.

2023

“P.CC captured the essence of what LuxCarbon stands for and what unites everyone in our company, distilling our collective passion into a cohesive narrative that propels our transformation.”

Jean Wagner, Managing Director LuxCarbon